Gen Z is a generation like no other, and in order to maintain your business, you’ll need to think about how you can accommodate the up-and-coming workforce.
How does Gen Z feel about work?
Surveys have found that 54% of Gen Zers are often disengaged at work. Meanwhile, 68% of Gen Z workers feel stressed out, and 77% of them actively prioritize a work-life balance.
Now that Gen Z accounts for approximately 30% of the global population, you can expect them to make up 27% of the workforce come 2025. This means business owners must learn how to work with Gen Z, not against them.
How to work with Gen Z, not against them
Let’s look at five areas you should focus on as you evolve to suit the needs and preferences of Gen Z employees.
Offer coaching and mentoring programs
By implementing coaching and mentoring programs, Gen Z employees can develop skills related to communication, collaboration, goal development, and deeper insight into their industry. As a result, Gen Z employees will develop a sense of confidence, community, and personal satisfaction in their job.
Provide opportunities for financial security
Get Z has no problem openly discussing their personal financial matters. Companies should take note because financial security is often a make-or-break aspect of Gen Zers’ job searches.
From competitive salaries to comprehensive benefits, companies should also consider providing Gen Z employees with access to financial wellness programs. That way, employees will have the chance to learn how to budget, save and invest the money they earn.
Promote a flexible work schedule
Flexibility is key to attracting, engaging and retaining Gen Z. Keep in mind that about 72% of this newer generation has either quit a job or considered leaving one strictly because the workplace did not offer any flexibility.
Cater the positions to each person
Traditionally speaking, companies would create job descriptions and then find people who can become the person described in the job post. However, with Gen Z, business owners should approach things differently by thinking about how individuals can perform tasks authentically rather than expecting them to fit a predetermined mold.
More than ever before, Gen Z is filled with young minds who are cultivating their own ideas of what work should look like. In turn, companies can either defy these evolving perspectives or evolve with the times.
While it can be challenging to adopt new business models and ideologies, the effort is worthwhile. And while you’re at it, remember that Gen Zero are still adjusting to life after the major disruption that the COVID-19 pandemic imposed, so you’re not alone in the process of establishing a new normal.
How BlueStone Services Can Help
Let us help you develop and manage an effective talent acquisition strategy and provide recruitment support for finding the best candidates for your positions, including attracting Gen Z talent. Contact us today to get started.
